Miami is the gateway for business between Latin America and
Europe. With this in mind, from the outset, Energía’s
business model has included but is not limited to, capitalizing
on an increasingly important geographic relationship, which
we’ve selected as our niche: “the 3 M axis”
- Miami, Mexico City and Madrid. From our Miami headquarters,
we are eager to assist any company or organization dedicated
to increasing trade, tourism, investment and cultural ties
between Mexico, Spain and the United States, and more broadly
between the U.S., Latin America & the Caribbean and Europe.
Energía is the only communications consultancy in Miami
that specializes in promoting products and services in any
direction, and that comfortably and successfully operates
within these markets.
More than 350 Spanish firms currently operate in Florida with
investments that surpass the $US300 million dollar mark. Among
them are the powerful Banco Santander and Bilbao Vizcaya Argentina.
Bilateral commerce with Spain borders on the US$1.2 million
dollar mark annually, and this does not include commercial
business Spain holds with third party countries through Miami.
It is thus no surprise that Spaniards have dramatically increased
interest in vacationing, buying property and establishing
businesses in Miami and the state of Florida.
Concurrently, Mexico's trade with Florida through shipping
ports, and airports in Miami and neighboring Fort Lauderdale,
borders on $US2.7 million dollars a year. Mexican investment
in Miami ranges from financial services, media groups, hotels
and real estate. It is thus no surprise that Mexicans too
have dramatically increased interest in vacationing, buying
property and establishing businesses in Miami and the state
Of the more than 2000 multinational firms in Miami, almost
one third are Spanish and/or Mexican.
Our objective is to connect you to firms, investors, consumers
and the general public in these markets. We have simultaneously
operated for our clients in Madrid, Barcelona, Mexico City,
Cancun, Monterrey, and of course, Miami.
According to the United States Census Bureau, the buying power
of the Hispanic community has surpassed the US$70 billion
dollar mark and is expected to increase to US$1 trillion in
the near future. The Hispanic community in the United States
has a buying power larger than that of Mexico and constitutes
the second highest market after Brazil in Latin America. Within
the U.S. market, Energía understands how to reach the
multitude of different types of “Hispanics” that
exist under this umbrella. Our competitive advantage in this
arena is that we are fully aware of the large differences
that exist among Hispanics in the U.S., and that there are
different ways of reaching the Mexicans, Spaniards and Puerto
Ricans in the U.S., for example.